A total of 10,000 Instagram followers When it comes to creating a brand, it's a frequent social media milestone that companies strive towards. Reaching this grade, according to some, indicates that you have the potential to be a serious online influencer in your field.


However, with the rise of influencer marketing, Instagram users have begun to buy lists of potential followers in the hopes of attracting at least a part of these people to their account. However, buying a list, especially in a B2B business scenario, might result in low-quality traffic to your website, as well as unforeseen repercussions such as a greater bounce rate, less time spent on pages, and leads that aren't a good fit.

Growing your social following organically is a more safer (and more rewarding) method. Your brand's engagement will skyrocket, people of your target audience will share your content, and you'll have more chances to convert or nurture quality leads who are truly interested in what you're selling.


Here are ten easy ways to get to 10,000 Instagram followers without buying them!

1. Experiment with different voices to find your own.

If you've been posting on Instagram for a while and aren't seeing the results you want, try something new! Change the type of stuff you're uploading, and change the tone of your captions. Then look at the analytics to discover what material is resonating with people. You can also take a look at brands on social media that you'd like to copy and include a few fresh concepts. Once you've figured out what kind of material and tone connects best with your audience, keep doing it!

2. Stay true to your brand.

It's true that trying too many new things might stifle your audience's development. Every now and again, I'm guilty of straying from my "brand." As an illustrator, I get bored with my work from time to time, so I try something new with my style for a while... and then I lose fans. Consistency is key to establishing a successful brand. People start to expect something unique from you after they've followed you for a long time—something they appreciate! While it's crucial to experiment with different forms of material (you never know what you'll find), once you've found your niche, don't stray too far from it without a plan.

3. Being active.

Are you a regular user of Instagram? Do you routinely comment on other people's images, like them, and participate with their content? This is a terrific method to start getting noticed, especially if your target market carefully follows those articles. However, if you are very active, you may seem to Instagram's algorithms as a spamming bot, and you may receive a ding. There are a lot of unpleasant folks out there that post odd comments on influencer channels with URLs to their websites, and so forth. We even see it on the PMG blog and delete it right away. The objective is to maintain a high degree of engagement that is both frequent and socially acceptable.

4. Be genuine.

On Instagram, everything may start to feel phony. Is that person's life truly idyllic? Who has such a spotless kitchen? Don't be scared to be genuine in your writing and develop something that others can relate to. People might be won over by highlighting your company's peculiarities. While user-generated content, third-party content, and even employee quotes will still be curated to some extent, they will shed light on what your brand values and prioritizes. Using the Instagram Stories tool is also a great way to showcase your company culture or your unique personality; if you're comfortable with video, give it a try!

5. Don't boast excessively.

You've earned an award, right? That's fantastic, and you should absolutely write about it. Just don't limit yourself to merely posting awards, certificates, and reviews. In a similar vein, don't spend too much time extolling the virtues of your product or service. Spend as little time as possible doing so. People aren't just interested in advertising stuff when they follow your Instagram account. They want to see a part of you or your company that makes you or your firm seem human. They want to be artistically inspired as well as laugh!

6. Don't follow for the sake of following.

It's enticing, but resist the urge. If I see someone with 7,450 followers but they follow 7,500 individuals (thanks to commenter Andrew for pointing me the right figures), it typically means their material isn't very good, and they're just attempting to inflate their follower count by clicking every follow button they see. It takes effort and patience to develop an interested audience. Following others for the purpose of having them follow you back isn't going to get you the results you want if you have a true social media plan for your B2B firm.

7. Promote your Instagram account on your other social media platforms.

If you already have a significant following on another social media site, make sure your Instagram followers know about it as well! You should also promote your Instagram channel on your website to attract new followers! Cross-promotion can be done in a variety of ways, including:

Using photographs from your Instagram page in your newsletter
Using photographs from your Instagram page in your blog articles
Including an Instagram link in your email signature
Including your Instagram handle in your other social networking platforms' bios
Connecting your Instagram account to your Twitter and Facebook accounts so that it broadcasts to all three platforms